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Ghirardelli is adding packaged chocolate chip and double chocolate chip cookies to its product lineup. The cookies are available on the company’s website, with launches at Kroger on Oct. 11 and Walmart on Oct. 24, followed by a planned nationwide retailer rollout in January.
Ghirardelli is entering the packaged-cookie business with chocolate chip and double chocolate chip varieties, expanding the 174-year-old chocolate brand beyond its core chocolate products. The cookies are available on Ghirardelli’s website, with store launches planned at Kroger on Oct. 11, Walmart on Oct. 24 and additional retailers nationwide in January.
The new range includes a classic chocolate chip cookie and a double chocolate chip cookie. Ghirardelli says its chocolate chips are the top ingredient in the double chocolate version. The company has not disclosed pricing, package sizes or nutritional details in the information provided for the launch.
The rollout will begin online and at selected retailers before expanding. After Kroger and Walmart, the cookies are scheduled to reach additional retailers nationwide in January. The announcement does not identify those retailers or specify whether every location will carry both varieties.
Ghirardelli’s move puts it in a U.S. cookie market that Mintel expects to reach nearly $19 billion in 2026. The market research firm forecasts sales will decline 1.2% that year, attributing the expected slowdown to pressure on consumer spending and reduced snacking frequency. That forecast describes the overall market, not expected sales of Ghirardelli’s new cookies.
A New Test Beyond Chocolate
The launch gives Ghirardelli another way to sell its chocolate in a familiar, ready-to-eat format, while placing the brand in direct competition with established premium packaged-cookie offerings such as Tate’s, owned by Mondelēz International. For shoppers, the practical development is a new brand choice in stores, beginning with two chocolate-focused varieties.
The timing also puts the launch against a mixed market outlook. Mintel projects the U.S. cookie category will be worth nearly $19 billion in 2026, but forecasts a 1.2% sales decline amid cost-conscious consumers and less frequent snacking. The company’s performance will depend on how shoppers respond; the supplied information provides no sales target or forecast for the cookies.
Ghirardelli is extending an existing presence in home baking rather than entering an unrelated food category. The company already sells brownie mixes and refrigerated cookie dough, alongside chocolate and confections. Packaged cookies could broaden that portfolio into a product consumers can buy ready-made, though the company has not described the launch’s expected contribution to revenue.
Ghirardelli chocolate chip cookies
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Ghirardelli’s Baking Business
Founded in 1852, Ghirardelli traces its roots to San Francisco and is owned by Switzerland-based Lindt & Sprüngli. Its business includes chocolate, baking products and confections. The cookie launch builds on those established categories and brings the brand name to a packaged product that does not require baking at home.
Ghirardelli’s parent company reported that the brand recorded double-digit sales growth in 2025 and added more than one million households, with growth led by baking and confectionery products. In its annual report, Lindt & Sprüngli described 2025 as a landmark year for the brand’s position in premium home baking in North America. Separately, Ghirardelli’s CEO said in a LinkedIn post that the brand exceeded $1 billion in revenue last year for the first time. These figures relate to the brand overall, not the new cookie line.
“Entering the cookie category marks an exciting new chapter for Ghirardelli and an important step in how we continue to grow the brand and be a part of consumers’ lives.”
— Bobby Oliver, vice president and head of marketing at Ghirardelli Chocolate Company
Pricing and Retail Reach
The announcement details the varieties and rollout dates but does not provide prices, package sizes, nutritional information or the cookies’ full distribution list. It is also unclear which additional retailers will carry the products when the nationwide rollout begins in January, or whether availability will vary by location.
Ghirardelli has not shared projected sales, production volumes or a target for the new line’s contribution to its business. The Mintel figures describe expected performance across the overall U.S. cookie market; they do not establish how the new products will perform or whether they will gain share from competing brands.
Retail Rollout Through January
The stated schedule begins with online availability and a Kroger launch on Oct. 11, followed by Walmart on Oct. 24. Ghirardelli plans to add retailers nationwide in January. Those dates provide the next milestones for consumers seeking the cookies and for observers tracking the brand’s entry into the category.
Further details that could clarify the launch’s reach include the retailers joining in January, local store availability and the product’s pricing and package information. No additional launch events, sales updates or performance targets were included in the announcement.
Key Questions
What cookies is Ghirardelli launching?
The lineup includes chocolate chip and double chocolate chip packaged cookies. Ghirardelli says chocolate chips are the top ingredient in the double chocolate variety.
When will the cookies be available in stores?
Ghirardelli says the cookies are available on its website. The planned retail schedule starts at Kroger on Oct. 11, moves to Walmart on Oct. 24 and expands to additional retailers nationwide in January.
How big is the U.S. cookie market?
Mintel expects U.S. cookie sales to reach nearly $19 billion in 2026, while forecasting a 1.2% decline that year. The figures apply to the category overall, not Ghirardelli’s new products.
Who owns Ghirardelli?
Ghirardelli is owned by Switzerland-based Lindt & Sprüngli. The brand traces its roots to San Francisco and also sells chocolate, brownie mixes and refrigerated cookie dough.
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